Target x Kendra Scott

OPPORTUNITY & SOLUTION

Create a Kendra Scott-branded retail boutique in the Jewelry & Accessories section at Target by infusing the essence of her brand into the retail space, crafting an immersive experience that sets her apart from other brands on the floorpad. Signal quality and provide education on materials and collections, amplifying guests' excitement and appreciation.

ROLE

Concepting, Signing Strategy & Design, Store Environment Marketing