Target Spring Designer Collection

OPPORTUNITY

To create a distinct shop-in-shop experience that introduces our guests to three fashion-forward designers and reinforces the “beach to street” versatility of the new collection. Chance to stand for fashion, value & versatility.

CONSUMER INSIGHTS

Our guests are hungry for warm weather, fresh fashion, and great deals. They want to be excited and inspired but are paying attention to price and want to maximize value in every purchase.

SOLUTION

We used video and traditional SEM to create a boutique moment that leveraged the shop-in-shop system and color blocking to create three distinct areas for each designer—allowing guests to easily navigate and discover each designer's unique style and perspective.

We emphasized versatile pieces that could easily transition from beach to street, pool to patio, and swim to sunset to communicate value. We highlighted a collection of dresses and swimwear that are not only stylish but also practical, providing guests with inspiration on how to style the pieces to create a complete warm-weather wardrobe.

RESULTS

Guests were wowed by the high-impact floorpad, gravitating to bold prints and pops of color. Sales were above forecasted numbers, and guests were excited about the launch thanks to social media buzz.

SET DATE

04/15 to 05/23/2023

ROLE

Concepting, Signing Strategy & Design, Store Environment Marketing

RHODE co-founders Purna Khatau and Phoebe Vickers believe in dressing for the fun you want to have. With vibrant designs that offer a sense of carefree confidence, RHODE brings its timeless, globally-inspired prints and silhouettes to Target in this limited-time Spring Designer Collection.
Fueled by a deep love of their native Colombia, friends Catalina Álvarez and Mariana Hinestroza co-founded the energetic fashion brand Agua Bendita. With an earthy beach-to-street vibe, the pieces in this limited-time Spring Designer Collection for Target reflect the ancestral hertage of Colombia and the power of femininity.
Deeply influenced by her Grenadian heritage and close-knit family, designer Felisha “Fe” Noel infuses her designs with the underlying philosophy to “Make Life Beautiful.”
In this limited-time Spring Designer Collection for Target the NYC-based designer has created easy-yet-special silhouettes punctuated with bold prints and fiery pops of color.