THE CASE
To defend Target’s #1 market share in women’s swimwear, we created a warm and welcoming destination, celebrating all bodies and making guests feel confident in finding the right brand to express themselves.

THE STRATEGY
We created an in-store marketing experience that leads our guests into a vacation state of mind and is easy to navigate, inspirational, and inclusive while considering the new and existing national brands.

THE SOLUTION
We delivered an experience inspired by the vibes of a casual, laid-back Summer Beach Town and cast talents of all shapes, sizes, and life stages to inspire guests to shop confidently and find a swimsuit that fits them perfectly and matches their individual style.

SET DATE
12/26/22 — 04/23/23

ROLE
Concepting, Art Direction, Signing Strategy & Design, Store Environment Marketing